Monday, April 2, 2012

STIHL Merchant Success Story: Ipaco – Where You’re Not Just a Customer

by Bill Brunelle, Project Manager, Independent We Stand

From left: Daryl Andersen, Devon Andersen, David
Andersen, Loyal Andersen with Mike Winger of
Intermountain STIHL, a branch of STIHL Inc.












You probably know that STIHL Inc. distributes its products through independent businesses. They do this in order to help ensure their customers receive the best customer service and maintenance from product experts and technicians. STIHL sponsors Independent We Stand, a movement of local businesses and consumers dedicated to spreading the “buy local” message, in order to stand behind dealers like Ipaco who deliver on the STIHL promise every day.

Ipaco has been family-owned and operated since Loyal Andersen opened up shop in Logan, Utah, in 1974. Over the years, a lot has changed at Ipaco. They now carry everything from steel to STIHL.

What hasn’t changed over the past few decades is Ipaco’s commitment to their customers and to the community. I chatted with Loyal Anderson about how he runs his business, and his philosophy is to “buy locally whenever possible. From buying fuel for company vehicles through local stations, office supplies through local suppliers and our groceries at the locally owned grocery stores.”

All this local purchasing means locally owned businesses like Ipaco reinvest in the local economy at a 60 percent higher rate than chains and Internet retailers.* They provide a stronger tax base and more jobs than their national competitors. To join the movement or to find out the impact you could have on your own local economy by shifting your spending, visit www.independentwestand.org.

* Civic Economics – San Francisco Report on Retail Diversity

4 comments:

  1. Annie, thanks for your comments. We are very proud of our STIHL dealers, they are the key to our success.

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  2. Thanks for starting this up. My business is much younger than the Anderson's, but has the exact same ideals. I only hope that I am around in 38 years and as successful as they are! I own a tiller and a saw bought from them! :)

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  3. Thanks for your comments. It is one of the reasons why we are such ardent supporters of small businesses.

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